Planes, Trains, and ABRVs

Earlier this month, the vehicle with the catchy moniker hit to the road to kick off its 2012 campaign. The ABRV (get it? ABR + RV?) headed to Austin, Texas, where it, along with the ABR brand ambassadors, would set up shop at SXSW, the centerpiece of a major fan outreach initiative funded in large…

In search of Millenials, Thoroughbred racing meets SXSW

In August of 2011 at its annual Round Table conference in Saratoga Springs, New York, the Jockey Club presented the findings of a McKinsey study it commissioned on the state of Thoroughbred racing in the United States. Titled “Driving sustainable growth for Thoroughbred racing and breeding,” the report focused on a variety of negative indicators…