Earlier this week, I posted on Twitter and Facebook the ad below for this year’s Belmont Stakes. I wrote, “I love this ad. And I know that it’s stuff like this that makes non-New Yorkers hate us…but I still love it.”
The responses to the ad were all favorable…perhaps because those who don’t like it didn’t bother to reply?
Among my favorite responses came from @abbyalger on Twitter, inspiring this post.
I couldn’t find a comparable ad for the Kentucky Derby…if you know of one, please pass it on.
5 thoughts on “Comparing the ads”
I suggested that the Belmont adopt Topthorn and Joey as mascots and their class act would completely erase the memory of Kegasus for us!
I love the Belmont Stakes ad. I think it’s perfect for NY. To live up to the “Greatest City” image, we do not need gimmicks. Just something smarter, classier, & all out better than anyone else’s!!!!!
That ad is much better than last year’s which said “Don’t Miss a New York Tradition” and featured info in the guaranteed pools. It was a fine ad for racing fans but it ran in the mainstream, which doesn’t know or care about guaranteed pools. I have a pic of last year’s on my phone I can email you if you like!
But back to the point, this ad speaks directly to the NYC mentality (aka, we’re gonna kick your ass!).
Ha, I just realized the NYRA banner on your site is all about the guaranteed pools, and it’s reaching the right audience! I’m glad to see NYRA doing a better job messaging to the appropriate audiences.
Love the ad, Crisp, clean bright and the words are all New York! Close your eyes and you can picture it said with a proud New York accent.