Building A Better Racetrack

If the only time you pay attention to horse racing is during the Triple Crown, you might think that going to the races is a fairly upmarket affair. Celebrity red-carpet entrances, features on famous horse owners, and segments on fashion, hats, and fancy cocktails are pretty much de rigeur in mainstream coverage and industry PR campaigns.

Day-to-day, though, the picture isn’t quite as pretty. Most racetracks are vestiges of an era when horse racing was the only gambling game in town, and when you had to be at the track to place a wager. Competition from other types of gambling and the ability to bet off-track have resulted in yawning, outdated physical plants that attract crowds for a only handful of days a year, and a patron experience that often ranges somewhere among uninterested, unsatisfactory and unpleasant.


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