In search of Millenials, Thoroughbred racing meets SXSW

In August of 2011 at its annual Round Table conference in Saratoga Springs, New York, the Jockey Club presented the findings of a McKinsey study it commissioned on the state of Thoroughbred racing in the United States. Titled “Driving sustainable growth for Thoroughbred racing and breeding,” the report focused on a variety of negative indicators…