Big Events & New Customers…or not

Hockey returned to the NHL this week after the Olympic break, our national loyalties reverting to regional ones, as the players against whom we rooted over the last few weeks once again become our home team.  Whether NHL players will return to the Olympics in PyeonChang, South Korea, in 2018 remains to be seen; injuries to the…

Gay and a hockey player? You can play, says the NHL

You can play. With these three words, a unprecedented movement of inclusiveness was started a year ago, and earlier this month, the You Can Play Project and the National Hockey League announced a ground-breaking partnership  “to make the NHL the most inclusive professional sports league in the world,” according to a league release. The You Can…