Horse racing is not known for embracing new technology–only within the last few years have fans been able to view races in high-definition—and staying true to past performance lines, the sport’s individuals and institutions were both initially slow to establish a presence on social media.

Even now, some of racing’s biggest presences in real life—people like Todd Pletcher, Wayne Lukas, and Chad Brown—continue to resist the urge to engage online.

But following in the footsteps of relatively early adopters like trainers Graham Motion and Mark Hennig, representatives  from all parts of the industry have over the last few years created social media accounts, using them to get the news, to promote their business, and to engage with fans.

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Photo of Joe Bravo courtesy of NYRA/Adam Coglianese