Beyond Pink: Black-Eyed Susan Day Aims To Empower Women

When it comes to marketing to women, racetracks generally rely on a familiar formula: raise money for breast cancer, promote wearing pink, emphasize fashion, and act like you’re at a garden party instead of a horse race.

Black-Eyed Susan Day this Friday at Pimlico hits a lot of those notes, but it doesn’t stop there, recognizing women beyond their too-frequent depiction as ornamental accessories. It also, in its choice of organizations to support, spotlights a population seldom seen in racing’s marketing: poor women working to overcome trying circumstances and build a professional, self-sufficient life.

Continue reading at The Racing Biz

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